How the Black Friday countdown works
- The big number shows the days left until Black Friday; the boxes below count down the hours, minutes and seconds live.
- Tap Share, Download card or Story size to post the countdown, or Copy link to send it.
- Open Change the event to count down to something else, such as a party or trip.
When is Black Friday?
Black Friday is the Friday after US Thanksgiving, so it falls between 23 and 29 November. In 2026 it is on 27 November. Cyber Monday follows three days later. Many retailers now start "Black Friday week" or early deals in mid-November, so the countdown is also a reminder to start comparing prices.
To shop smart, make a list of what you actually need and check the price history of big items for a few weeks before the sale, because some "discounts" are measured against inflated list prices. Use the discount calculator to compare stacked offers (an extra 10% off a 20% discount is 28% off, not 30%), and check return windows, which some shops extend for holiday purchases. Set a budget beforehand and stick to it.
FAQ
What date is Black Friday 2026?
Friday 27 November 2026, the day after US Thanksgiving.
Why is it called Black Friday?
The most common explanation is that retailers moved "into the black" (into profit) on that day.
When is Cyber Monday?
The Monday after Black Friday, 30 November in 2026.