How to remove metadata from a photo
- Drop one or more photos on the box above, or tap to choose them.
- The table lists what was found in each file, such as GPS location, camera model, serial number and the date taken.
- Click Download for each cleaned file, or Download all (ZIP).
What gets removed
The tool deletes EXIF (camera, settings, dates, GPS and serial numbers), XMP (editing history and software), IPTC (captions, keywords, author) and comments. For PNG it removes text chunks, embedded EXIF and timestamps; for WebP it removes the EXIF and XMP chunks.
Cleaning is lossless: the compressed image data is copied byte for byte, so quality does not change and the file usually gets slightly smaller. Two things are deliberately kept. The color profile (ICC) keeps colors accurate and holds no personal data, though you can untick it. If the photo was taken in portrait and stores its rotation in EXIF, a tiny new EXIF block with only the orientation is written so the photo is not shown sideways. Other formats such as GIF and BMP are redrawn and saved as PNG, which removes everything.
Why strip metadata?
Phone photos often contain the exact GPS coordinates where they were taken. Sharing a picture of a sale item, a pet or your child taken at home can reveal your address. The camera serial number can link photos to the same device. Removing metadata before you email, sell online or post to forums is a simple privacy habit. All processing happens in your browser; nothing is uploaded.
Does removing EXIF reduce image quality?
No. Only the metadata sections are removed. The image data itself is not decoded or re-compressed.
Do social networks remove EXIF anyway?
Facebook, Instagram, X and WhatsApp strip most metadata from what other users see, but email, cloud links, AirDrop, marketplaces and messaging "as file" usually keep it.
How can I check that the GPS data is gone?
Open the cleaned file in the EXIF viewer. It should report no EXIF tags, or only the orientation.
Can I remove metadata from HEIC photos?
Not yet. Export or share the photo as JPEG first, then clean it here.